BAUME & MERCIER NAMED OFFICIAL TIMEKEEPER OF THE 2026 GRAN PREMIO STORICO D’ITALIA

Geneva, May 27, 2026 – Baume & Mercier is proud to announce its appointment as Official Timekeeper of the highly anticipated Gran Premio Storico d’Italia. This prestigious collaboration celebrates the rich heritage of Italian motorsport, perfectly aligned with the Maison’s nearly 200 years of history.

The Gran Premio Storico d’Italia, scheduled to take place from October 2 to 4, 2026, at the Mugello Circuit, is a major event organized by HVM Racing in collaboration with Ferrari Corse Clienti. This historic Grand Prix was created to celebrate the rich heritage of Italian motorsport and will bring together the most iconic cars and the drivers who have shaped history, with a first edition dedicated to the 1996–2006 decade.

As Official Timekeeper, Baume & Mercier will be associated with the timing operations throughout the race weekend, ensuring absolute precision at every moment on the track. This partnership reinforces the Maison’s longstanding commitment to precision, as well as its deep connection to the rich heritage of motorsport.

Michael Guenoun, CEO of Baume & Mercier, said:

“This partnership with the Gran Premio Storico d’Italia celebrates our shared heritage. This event highlights the same values we uphold: precision, heritage, and the constant dialogue between past and present. This collaboration embodies that connection, honoring the history of motorsport while looking to the future with undiminished passion.”

Laurent Vallery-Masson, CEO of HVM Racing and promoter of the Gran Premio Storico d’Italia, said:

“We are proud to welcome Baume & Mercier as Official Timekeeper of the Gran Premio Storico d’Italia. Motorsport and watchmaking share a common language: precision, craftsmanship, and the pursuit of excellence. Baume & Mercier’s remarkable heritage and its commitment to timeless elegance make this partnership a natural fit for an event dedicated to celebrating the most iconic eras of Formula 1 while inspiring future generations of enthusiasts.”

The Gran Premio Storico d’Italia 2026 promises an unforgettable spectacle, bringing together collectors, enthusiasts, and motorsport legends for a weekend of historic racing.

ABOUT BAUME & MERCIER

Founded in 1830 in the heart of the Swiss Jura, Baume & Mercier enjoys international renown. From its workshops located in the heart of the Swiss Jura to its headquarters in Geneva, the Maison offers its clients exceptional timepieces. Born from a harmonious balance between an artistic approach to form and watchmaking innovation in service of the customer, Baume & Mercier continues to make its mark on the history of watchmaking by passing on the design and horological expertise that form the brand’s heritage. This savoir-faire perfectly reflects the spirit of cooperation between the brand’s founders, William Baume and Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character… in a way that is more contemporary than ever.

CONTACT

Tel.: +33 1 01 22 20 10

Email: contact@gpsi.it